Ever look in your rear-view when an ambulance is behind you and notice the word "EMERGENCY" glaring back? That's the effect Hodges Subaru was going for here. Only problem is that this was the rear license plate so no-one was seeing the mirror effect. And even if this was in front as intended, it still would be tough to decipher the URL due to alllowercase. That's 2 good reasons why this URL is left bringing up the rear.
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