Saturday, January 12, 2008


When I first saw this commercial, I was ready to slap Bad URL on it faster than you could say, "She's just big-boned." The voiceover at the end of spot says "" but the graphic shows "" I was sure I had them nailed in an inconsistency. As it turned out, they own both URLs and have them redirected to Now before you can nail me in an inconsistency (using dashes is one of my URL no-no's) it's important to point out that the Slim-Fast brand name has a dash in it. Using that as the URL reinforces the trademark and allows them to add a subtle .com to the end of the logo when promoting the URL. Bottom line, it may have taken me a while to see its inner-beauty, but this URL turned out to be quite dashing.

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