Peter Askew from Domainer's Gazette was going for the gusto when he sent this one in -- his 3rd Bad URL spot -- but I disagree with him here. Like I pointed out with Slim-Fast, when a brand name has dashes the URL can/should as well. As long as they own the URL without dashes (as Chick-Fil-A does) there is little risk in promoting the URL accordingly -- not to mention the upside of reinforcing the brand name. Bottom line, this URL is not as fowl as you might think.
2 comments:
I don't like the all lower case. The A is capitalized in the brand name...
Good catch Michael. This would work better with a Cap A.
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