With Go Daddy and other internet pure plays (eg, Cars.com) at one end of the URL-spectrum, the CPGs are clearly at the other as they come into their URL-own. I have to hand it to them, though. At least they're trying. Well most of them, that is. There were still far too many CPGs (and auto-makers too for that matter) that didn't even include an URL in their spot. As for Planters, they may as well have gone URL-less. Noone is going to notice an URL in lower case white font at the bottom of the screen while a woman with a unibrow is prancing around town. Bottom line, the way they displayed their URL is just plain nuts.
Wednesday, February 6, 2008
planters.com
With Go Daddy and other internet pure plays (eg, Cars.com) at one end of the URL-spectrum, the CPGs are clearly at the other as they come into their URL-own. I have to hand it to them, though. At least they're trying. Well most of them, that is. There were still far too many CPGs (and auto-makers too for that matter) that didn't even include an URL in their spot. As for Planters, they may as well have gone URL-less. Noone is going to notice an URL in lower case white font at the bottom of the screen while a woman with a unibrow is prancing around town. Bottom line, the way they displayed their URL is just plain nuts.
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