Monday, May 18, 2009



Thomas Umstattd Jr. has been on an URL-tear lately. He spotted this one at a gas station. While I won't begrudge the acronym for Miles Per Gallon since it's fairly well-known and contextually relevant. Nor will I rip on the staggered spacing as the alternating fonts and colors help it flow. I am, however, a noted hater of IM lingo in URLs. It may work in Tiny URLs but, as part of a branded ad, it doesn't do it 4 me.


Grant Hammond said...

Miles per gallon is totally last century anyway! I think miles per charge is the new gold standard. How about

Kaoru Matsubara said...

Every noticed how G4ME looks like GAME in 1337 form? I do.

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