Thomas Umstattd Jr. has been on an URL-tear lately. He spotted this one at a gas station. While I won't begrudge the acronym for Miles Per Gallon since it's fairly well-known and contextually relevant. Nor will I rip on the staggered spacing as the alternating fonts and colors help it flow. I am, however, a noted hater of IM lingo in URLs. It may work in Tiny URLs but, as part of a branded ad, it doesn't do it 4 me.
2 comments:
Miles per gallon is totally last century anyway! I think miles per charge is the new gold standard. How about www.PerCharge.com?
Every noticed how G4ME looks like GAME in 1337 form? I do.
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