At the other end of the spectrum is Bridgestone who, for the second year in a row, buried their URL in alllowercase at the bottom of the screen for the last 2 seconds of the spot. They may as well have not included it at all. With nothing more than a glance, the best someone will be able to make out is BridgestoneOnline.com (which is currently parked). This URL is tired and worn.
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